Free Homepage Development Program Now Open for Small Businesses
Stone Felicia's 2026 Digital Empowerment Initiative offers free custom homepages to small businesses, with applications processed first-come, first-served. The program aims to remove cost barriers and help businesses establish a professional online presence.

NEW YORK, NY — August 1, 2026 — Small business owners, startups, and local enterprises can now apply for free custom homepage development through the 2026 Digital Empowerment Initiative, a pro bono program launched by independent web designer Stone Felicia. The initiative provides no-cost homepage creation on major content management platforms, including Shopify, WordPress, and Webflow, helping businesses establish a professional online presence without the financial burden of traditional web development.
The program works by allocating development resources to build foundational homepages tailored to each business's operational needs. Interested business owners submit a brief form on the agency's website, outlining their business type, goals, and preferred platform. A team of developers reviews applications on a first-come, first-served basis due to limited development resources and scheduling capacity. Successful applicants receive a fully functional homepage that includes essential features such as clear navigation, contact information, business hours, and social media integration. Each homepage is optimized for fast loading speeds, mobile responsiveness, and accessibility, and incorporates search engine optimization (SEO) best practices.
"The primary objective of this initiative is to assist business owners in transitioning from an initial concept to a functional digital execution," said Stone Felicia, founder of the program. "By removing the initial financial barrier of homepage development, the program allows enterprises to establish a professional standard online."
According to the announcement, maintaining an active, mobile-responsive website is essential for customer acquisition, but high development costs often prevent emerging businesses from establishing a digital footprint. The initiative addresses these challenges directly. Small businesses represent 99.9% of all businesses in the United States and employ nearly half of the private workforce. According to a 2025 report by the U.S. Small Business Administration, only 71% of small businesses have a website, and among those without one, cost and lack of technical expertise are cited as the primary barriers. This program removes those barriers by offering professional web development at no cost.
Consumer behavior continues to shift toward online research and purchasing. Studies show that 81% of consumers research a business online before making a purchase, and 50% of them will visit the company's website as their first action. A well-designed homepage serves as a digital storefront and builds trust and credibility.
Beyond the pro bono work, the agency offers commercial web development services, including full-scale website creation, interface design, structural platform updates, and comprehensive site overhauls for existing digital properties. These services cater to various sectors, including retail, professional consulting, and e-commerce. For businesses ready to expand beyond a single page, Stone Felicia's team can build multi-page websites with e-commerce functionality, custom graphics, and advanced analytics. They also provide ongoing support, including security updates, performance monitoring, and content management training.
Stone Felicia, a seasoned web designer with over a decade of experience, has worked with clients ranging from local artisans to tech startups. Her approach emphasizes user-centric design, mobile responsiveness, and SEO best practices. The homepages created under the initiative will follow these principles, ensuring that each business receives a high-quality, functional web presence.
The application process is straightforward: interested business owners can visit the agency's website and submit a brief form. The team will review applications and select candidates based on need and alignment with the program's objectives. Successful applicants may also receive guidance on content creation, basic SEO, and ongoing maintenance tips.
The 2026 Digital Empowerment Initiative is expected to run through the end of the year, with a limited number of slots available each quarter. For more information, including eligibility criteria and application deadlines, visit the agency's website at https://www.fiverr.com/s/99mRkEx.
Media Contact
Contact person: Stone Felicia, Lead Web Designer
Company: Stone Felicia Web Design
Website: https://www.fiverr.com/s/pdWGAGR